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WSAudiology at Horizon 2025: Realizing Value with Zycus’ Merlin Agentic Platform

As a global leader in hearing aid manufacturing, WSAudiology is embracing digital transformation in procurement with the support of Zycus’ AI-powered solutions. Their collaboration is focused on unlocking real value through innovation, scalability, and intelligent automation.

At Horizon SEA 2025, Zycus’ flagship global procurement event, Sushant Kumar Sahu, Director of Procurement at WSAudiology, shares his perspectives on deploying Zycus’ solutions, exploring emerging use cases, and the promising future of Agentic AI in procurement.

In this video, he highlights:

How Agentic AI is poised to redefine procurement efficiency and intelligence
The importance of customer validation in Zycus’ innovation journey
His optimism about the tangible value that lies ahead with Zycus
WSAudiology’s current deployment of Zycus solutions across functions
The multiple use cases they’re exploring and the confidence that value will soon be realized

Watch the full video to learn how WSAudiology is gearing up to harness the power of Agentic AI with Zycus.

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