{"id":260132,"date":"2026-03-25T10:50:11","date_gmt":"2026-03-25T10:50:11","guid":{"rendered":"https:\/\/staging.zycus.com\/?p=260132"},"modified":"2026-05-13T10:48:57","modified_gmt":"2026-05-13T10:48:57","slug":"aviation-procurement-gap-intake-to-outcomes","status":"publish","type":"post","link":"https:\/\/dev.zycus.com\/freshz\/blog\/ai-agents\/aviation-procurement-gap-intake-to-outcomes","title":{"rendered":"From Intake to Outcomes:   How Aviation CPOs are Closing the Loop with Merlin AI"},"content":{"rendered":"<h2>TL;DR<\/h2>\n<ul>\n<li>The aviation procurement gap is costing airlines billions \u2014 fleets are modernized, but buying still runs on emails and spreadsheets.<\/li>\n<li>Five forces \u2014 fleet backlogs, airport capex, ESG mandates, thin margins, and $11B in disruption costs \u2014 make transformation urgent.<\/li>\n<li>The real problem is intake \u2014 40% of procurement time is lost before a request even enters the system.<\/li>\n<li>Zycus&#8217;s Intake-to-Outcomes model captures demand at origin, orchestrates it with agentic AI, and measures results end to end.<\/li>\n<li>Delta cut cycle time 81%, Swissport unified 25 countries, Cargolux hit 100% PO automation \u2014 all by fixing the starting point.<\/li>\n<li>Without structured intake, agentic AI amplifies chaos. Airlines that close the loop compound value; those that don&#8217;t keep leaking it.<\/li>\n<\/ul>\n<p>Somewhere right now, an operations manager at an airport in Zurich is sending an email to the procurement team about an equipment contract. An MRO technician in Dallas is Slacking a colleague about an urgent parts order. A ground handler in Singapore is filling out a spreadsheet to onboard a new fuel supplier. None of these requests will touch a procurement system for days \u2014 if they ever do at all.<\/p>\n<p>Meanwhile, the industry is facing a <a href=\"https:\/\/www.iata.org\/en\/pressroom\/2025-releases\/2025-06-02-01\/\" target=\"_blank\" rel=\"noopener\">17,000-aircraft order backlog<\/a>, projecting <a href=\"https:\/\/www.iata.org\/en\/pressroom\/2025-releases\/2025-06-02-01\/\" target=\"_blank\" rel=\"noopener\">$36 billion in airline profits<\/a>, and losing an estimated <a href=\"https:\/\/www.mckinsey.com\/industries\/travel\/our-insights\/the-state-of-aviation\" target=\"_blank\" rel=\"noopener\">$11 billion to supply chain disruptions<\/a>. The industry building the most complex machines on earth is running procurement on email threads and disconnected approvals.<\/p>\n<p>That\u2019s the paradox. Aviation has modernized everything \u2014 fleet technology, terminal infrastructure, sustainability systems \u2014 except how it buys. And the cost of that gap isn\u2019t showing up in a line item anyone is watching. It\u2019s showing up in the <a href=\"https:\/\/dev.zycus.com\/freshz\"><strong>40% of procurement time<\/strong><\/a> lost to intake chaos: triaging ad hoc requests, chasing approvals, figuring out what\u2019s already under contract. By the time procurement sees the demand, the decision has already been made off process. <span style=\"text-decoration: line-through;\">The<\/span> spend has already gone maverick. <span style=\"text-decoration: line-through;\">The<\/span> value has already leaked.<\/p>\n<p><em>If you\u2019re a CPO reading this, you already know the feeling. The question you haven\u2019t been able to answer is: <\/em><strong><em>where exactly is the leak?<\/em><\/strong><\/p>\n<h2>The Convergence No One Can Ignore<\/h2>\n<p>Five macro forces are squeezing aviation procurement at once\u00a0 and anyone of them would independently justify transformation.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-260133 aligncenter\" src=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-scaled.webp\" alt=\"five forces converging on aviation procurement\" width=\"774\" height=\"387\" srcset=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-scaled.webp 2560w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-300x150.webp 300w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-1024x512.webp 1024w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-768x384.webp 768w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-1536x768.webp 1536w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-2048x1024.webp 2048w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/five-forces-zycus-branded-150x75.webp 150w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p>Fleet renewal is accelerating, with backlogs at record highs and growth concentrated in the Middle East, India, and Asia-Pacific. Airport and infrastructure capex is booming \u2014 with new terminals, runways, and MRO hubs creating complex, multi-year supply chains. ESG mandates are tightening \u2014 from SAF blending requirements under <a href=\"https:\/\/www.icao.int\/environmental-protection\/CORSIA\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\"><strong>ICAO CORSIA<\/strong><\/a> to Scope 3 emissions reporting under the <a href=\"https:\/\/finance.ec.europa.eu\/capital-markets-union-and-financial-markets\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en\" target=\"_blank\" rel=\"noopener\"><strong>EU\u2019s CSRD<\/strong><\/a> \u2014 and non-compliance now carries real financial penalties. Profitability has returned, but at razor-thin <a href=\"https:\/\/www.iata.org\/en\/pressroom\/2025-releases\/2025-06-02-01\/\" target=\"_blank\" rel=\"noopener\"><strong>~3.7% net margins<\/strong><\/a> where every point of uncontrolled spend compresses the upside. And supply chain disruption, driving $11 billion in excess operating costs, is no longer a temporary shock; it is the operating environment.<\/p>\n<p>Together, these forces expose a single structural weakness: the gap between \u201cwhat the business needs\u201d and \u201cwhat procurement delivers.\u201d That gap has a name. It\u2019s called <strong>intake<\/strong>. And in aviation, this is where procurement\u2019s value proposition goes to die.<\/p>\n<h2>From S2P to I2O: A Different Starting Point<\/h2>\n<p><em>The next generation of procurement platforms will be measured not by how efficieently \u00a0they manage purchase orders, but by whether they can capture demand at its origin and trace it to a measured business outcome. That\u2019s the bar. Zycus built to it.<\/em><\/p>\n<p>Source-to-Pay assumes procurement\u2019s job begins at the requisition. Zycus\u2019s Intake-to-Outcomes (I2O) model starts earlier at the moment of demand and ends later, at the measured result. The difference isn\u2019t semantic, it\u2019s architectural.<\/p>\n<p>Let\u2019s be precise about what \u201coutcomes\u201d means here, because it isn\u2019t purchase orders and it isn\u2019t contracts. <strong>Outcomes are savings captured, compliance ensured, cycle time reduced, and risk mitigated \u2014 measured end-to-end, from the first demand signal to the last performance metric.<\/strong> A PO is an artifact. An outcome is proof that procurement creates value.<\/p>\n<p>I2O works only when three layers operate as one \u2014 and critically, these layers must be <strong>built-in<\/strong> to the same platform, not bolted on. <a href=\"https:\/\/zycus.com\/compare\/best-intake-management-software#comparison\" target=\"_blank\" rel=\"noopener\"> f<\/a>rom standalone providers create the exact problem they claim to solve: integration overhead, data silos, and value leakage at every seam between intake and execution.<\/p>\n<p>At the top, Centralized <strong>Merlin Intake<\/strong> serves as an AI-powered control tower \u2014 not a form, not a portal, but a policy-driven nerve centre where every request from every employee, procurement team member, or supplier is captured in natural language, classified, and routed to the right workflow inside Microsoft Teams. Zero training. Zero change management. Zero procurement jargon.<\/p>\n<p>Beneath intake sits the <strong>Merlin Agentic AI Platform<\/strong> \u2014 an orchestration layer where specialised AI agents autonomously negotiate with suppliers, draft and monitor contracts, execute purchases, analyse spend, and manage supplier risk. This isn\u2019t a chatbot summarising data. This is autonomous execution within policy guardrails, handling the work that no procurement team has the bandwidth to do manually across hundreds of airports and dozens of countries.<\/p>\n<p>And underneath it all, the <strong>Zycus Source-to-Pay Core and Zycus Data Core<\/strong> provide the unified backbone \u2014 eSourcing, Contracting, Procurement, Spend Analysis, Supplier Management, Risk Management \u2014 organically built over 20 years, not bolted together through acquisitions. One codebase. One data model. No integration seams where value can leak.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-260136 aligncenter\" src=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-scaled.webp\" alt=\"Zycus intake-to-outcomes architecture\" width=\"606\" height=\"473\" srcset=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-scaled.webp 2560w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-300x234.webp 300w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-1024x798.webp 1024w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-768x599.webp 768w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-1536x1197.webp 1536w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-2048x1596.webp 2048w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-architecture-zycus-branded-150x117.webp 150w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p><strong>Remove any one layer and outcomes break.<\/strong> That\u2019s the I2O thesis: intake, agentic AI, and a unified suite must work together \u2014 miss one, and you\u2019re back to email threads and spreadsheets.<\/p>\n<p>And critically, I2O is not a pipeline. It\u2019s a loop. Intake captures demand. The agentic layer orchestrates and executes. Outcomes are measured. And those measured outcomes feed back into intake \u2014 refining policies, sharpening routing, improving the next cycle. Every loop gets smarter.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-260137 aligncenter\" src=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-scaled.webp\" alt=\"intake-to-outcomes loop\" width=\"617\" height=\"471\" srcset=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-scaled.webp 2560w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-300x229.webp 300w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-1024x783.webp 1024w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-768x587.webp 768w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-1536x1175.webp 1536w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-2048x1566.webp 2048w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/i2o-loop-zycus-branded-150x115.webp 150w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<h2>Aviation Leaders Closing the Loop with Zycus<\/h2>\n<p>The concept is clean. But does it hold at altitude? Three Zycus aviation customers prove it does \u2014 each starting from a different failure mode, each arriving at the same conclusion.<\/p>\n<p><a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\/delta-air-lines-powers-procurement-transformation-one-way-to-procure-at-delta-with-zycus-source-to-pay-solution\"><strong>Delta Air Lines<\/strong><\/a> adopted Zycus\u2019s intake-led S2P suite to create what they call \u201cone way to procure\u201d across approximately ten procurement portfolios. By standardising how demand entered the system \u2014 ensuring every sourcing decision was visible, governed, and measurable from the moment a request was raised \u2014 Delta turned fragmented requests into controlled outcomes. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\/delta-air-lines-powers-procurement-transformation-one-way-to-procure-at-delta-with-zycus-source-to-pay-solution\"><strong>Project cycle time dropped 81%<\/strong><\/a>. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\/delta-air-lines-powers-procurement-transformation-one-way-to-procure-at-delta-with-zycus-source-to-pay-solution\"><strong>Overall procurement cycle time fell 60%<\/strong><\/a>. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\/delta-air-lines-powers-procurement-transformation-one-way-to-procure-at-delta-with-zycus-source-to-pay-solution\"><strong>Return on investment hit 600%<\/strong><\/a>. Their procurement team went from transactional processors to what the business now calls trusted advisors.<\/p>\n<p><em>\u201cWe wanted to make procurement better for the entire community and ecosystem. In Zycus we found such a partner. Now our procurement team is clearly considered a \u2018trusted advisor\u2019 across the business.\u201d<\/em><\/p>\n<p><strong>\u2014 Niteen Suresh, Managing Director \u2013 Supply Chain Management, <\/strong><a href=\"https:\/\/dev.zycus.com\/freshz\/videos\/testimonial\/delta-air-lines-accelerates-supply-chain-efficiency-by-4x-using-zycus\"><strong>Delta Air Lines<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/dev.zycus.com\/freshz\/press-releases\/swissport-partners-zycus-for-source-to-pay-process\"><strong>Swissport International<\/strong><\/a>, the world\u2019s leading ground services and cargo handler, chose Zycus to replace its legacy provider and consolidate procurement across 25 countries. With <a href=\"https:\/\/dev.zycus.com\/freshz\/videos\/horizon\/beyond-the-bottom-line-swissports-journey-to-world-class-procurement-with-zycus\"><strong>12,000 monthly invoices and over 6,600 operational contracts<\/strong><\/a> flowing from 285+ airports, the problem wasn\u2019t just fragmented tools \u2014 it was that requests had no single point of entry, no consistent policy enforcement, and no way to trace a demand signal through to a measured result. Zycus gave them exactly that: one intake point, one policy engine, one data core connecting sourcing, contracts, suppliers, and invoicing across every country of operation.<\/p>\n<p><a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\"><strong>Cargolux Airlines<\/strong><\/a>, Europe\u2019s largest cargo carrier, solved the version of the intake gap most endemic in aviation: the people generating procurement demand \u2014 logistics operators, non-procurement specialists \u2014 couldn\u2019t use the existing system. When Zycus simplified intake through a conversational, user-friendly interface, the gap closed and outcomes followed. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\"><strong>PO automation hit 100%<\/strong><\/a>. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\"><strong>Cycle times dropped 60%<\/strong><\/a>. <a href=\"https:\/\/dev.zycus.com\/freshz\/customers\/success-story\"><strong>Sourcing savings reached 5\u201310%<\/strong><\/a>. The unlock wasn\u2019t a more powerful backend. It was a front door that non-expert users could actually walk through \u2014 and once demand entered the system cleanly, outcomes compounded.<\/p>\n<p><em>Three organisations. Three legacy failures. <strong>One proof point: when you fix the starting point, outcomes take care of themselves.<\/strong><\/em><\/p>\n<h2>Why Aviation&#8217;s Intake Gap Makes Agentic AI Both Urgent And Fragile?<\/h2>\n<p>Here\u2019s the harder truth. In aviation specifically, the room is enormous. Demand is generated simultaneously from ground crews in 45 countries, MRO teams across hundreds of airports, and operations managers handling categories where compliance failure carries safety and regulatory consequences \u2014 parts certification, fuel specifications, SAF mandates. No human procurement team can govern intake at that scale manually.<\/p>\n<p><strong><em>This is why agentic AI only works when the demand entering the system is structured. Without intake, autonomy amplifies chaos.<\/em><\/strong><\/p>\n<p>With Zycus\u2019s I2O architecture, the Merlin Agentic AI Platform operates with both autonomy and governance \u2014 negotiating tail spend, managing contracts, processing invoices, onboarding suppliers \u2014 all within the guardrails set by the same policy engine that governs intake. The agents don\u2019t replace procurement teams. They free them to govern outcomes instead of orchestrating transactions.<\/p>\n<p><strong>The measurable impact, based on Zycus customer benchmarks:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-260138 aligncenter\" src=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-scaled.webp\" alt=\"Zycus customer benchmarks\" width=\"686\" height=\"192\" srcset=\"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-scaled.webp 2560w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-300x84.webp 300w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-1024x286.webp 1024w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-768x215.webp 768w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-1536x429.webp 1536w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-2048x572.webp 2048w, https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/03\/impact-metrics-zycus-branded-150x42.webp 150w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/p>\n<p>Results that Gartner, Forrester, and IDC have independently validated by positioning Zycus as a Leader across their most recent Source-to-Pay evaluations.<\/p>\n<h2>The Real Modernization Agenda<\/h2>\n<p>Aviation is pouring billions into fleet renewal, terminal upgrades, SAF infrastructure, and digital operations. The industry is modernising everything \u2014 except how it buys.<\/p>\n<p>The CPOs closing the loop aren\u2019t just automating purchases. They\u2019re building resilient, compliant, transparent supply chains where every request is captured, every action is governed, and every outcome is measured \u2014 then fed back to make the next cycle better. <strong>The airlines that close this loop will compound their advantage every cycle. Those that don\u2019t,\u00a0 will keep losing value in a gap they can\u2019t even see.<\/strong><\/p>\n<p>The shift starts with a single question: <strong>where does demand enter your system today \u2014 and who controls it?<\/strong> If you can\u2019t answer that in one sentence, that\u2019s where to begin.<\/p>\n<p><strong>If you\u2019re modernising what you fly, modernise how you buy first.<\/strong><\/p>\n<p><strong>The new era of aviation efficiency starts at intake.<\/strong><\/p>\n<p><strong>Related Reads:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR The aviation procurement gap is costing airlines billions \u2014 fleets are modernized, but buying still runs on emails and spreadsheets. Five forces \u2014 fleet backlogs, airport capex, ESG mandates, thin margins, and $11B in disruption costs \u2014 make transformation urgent. The real problem is intake \u2014 40% of procurement time is lost before a [&hellip;]<\/p>\n","protected":false},"author":201,"featured_media":260141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2456,2737],"tags":[],"ppma_author":[2712],"class_list":["post-260132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agentic-ai","category-autonomous-procurement"],"acf":[],"authors":[{"term_id":2712,"user_id":201,"is_guest":0,"slug":"uday-jain","display_name":"Uday Jain","avatar_url":{"url":"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/05\/Profile-photo-r23f1c03.webp","url2x":"https:\/\/dev.zycus.com\/freshz\/wp-content\/uploads\/2026\/05\/Profile-photo-r23f1c03.webp"},"author_category":"0","last_name":"Jain","first_name":"Uday","job_title":"","user_url":"","description":"Uday in the business of making procurement leaders read past the first line. Content and product marketer at Zycus, turning product complexity into something worth their time. Demand gen is where I learned the craft from the ground up. Every headline earning the click, every paragraph earning the next, every word pulling its weight. If they bookmark it, I've done my job. If they share it, I've done it well."}],"_links":{"self":[{"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/posts\/260132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/users\/201"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/comments?post=260132"}],"version-history":[{"count":0,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/posts\/260132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/media\/260141"}],"wp:attachment":[{"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/media?parent=260132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/categories?post=260132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/tags?post=260132"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dev.zycus.com\/freshz\/wp-json\/wp\/v2\/ppma_author?post=260132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}